How to keep your Customers Loyal

The online marketing scenario is jumping ahead by leaps and bounds every day. According to estimates by experts of online marketing, the number of websites has increased by more than double in the past five years. If you are selling something extremely rare and unique then there is no problem. Otherwise, you can rest assured that there are thousands of other websites promoting the same products offered by you. Many websites provide products at discounted rates in an attempt to lure customers who are purchasing the same products from other websites. You have to follow certain guidelines to ensure that your customers remain loyal to you.

Online surveys for your clients.

Being a business person, you no doubt know that the economy has been lagging for the past few years. Your profits are affected if you lose even a single client. You should be aware whether your customers are satisfied with your products and services. The best way to do this is to request them to complete a simple online survey. A typical survey takes a few minutes to complete and most of your clients will not mind completing it. You should set the survey in such a way that the results will provide you with information whether your clients are satisfied with your products or services or not.

Keep in touch via newsletter.

Chances are that your client might forget you, especially if they have not used your services or purchased your products over an extended period. The best way to overcome this problem is by keeping in touch with them on a regular basis. You can perform this task with the help of newsletter. It also provides you with an option to keep your clients updated about any new products of services provided by you. Make sure that the data you collect from clients who subscribe to your newsletter also has a field for their date of birth. You can use this information to send them birthday greetings on their special day.

Request your clients to participate.

It is a good idea to seek the opinion of your clients as to how you can improve your services. Request them to provide you with feedback regarding the same. This will make them feel important and enhance their loyalty towards you. It will provide them with a feeling that they too are a member of your company.

Freebies play a huge role.

If possible, include a freebie along with your products or services. However, you should not mention this on your website, since this takes the fun factor away. Rather, include the freebie along with your product, as a token of your gratitude to them. Delivering more than what you have promised, is always going to wow your customers and ensure that they remain loyal to you forever. If you so want, you can also provide special and personalized gifts to regular customers.
If you follow the principles mentioned above, you can be sure that your customers will never leave you.